Vratsa Municipality introduces digital feedback tool
The mayor receives daily summaries on his phone - citizens rate transport, parks, and health centers.
Vratsa Municipality launched anonymous citizen feedback through the kazva.bg platform, presented by Mayor Kalin Kamenov at a press conference. QR codes were deployed on city buses, at sports facilities, parks, health centers, tourist sites, and educational institutions - covering the full range of public services that residents interact with daily.
What distinguishes Vratsa's approach is how the data reaches decision-makers. The mayor receives daily summaries directly on his phone, while monthly analyses provide deeper trend insights. This turns citizen feedback from a formal report gathering dust on a desk into an operational tool for day-to-day governance - the kind of responsiveness that residents notice.
A concrete example illustrates the value: feedback revealed cleaning issues on public transport, allowing the municipality to respond quickly and specifically. Meanwhile, the stadium locker rooms received positive assessments - information that confirms certain investments are paying off. Without systematic feedback, both signals would have remained invisible to leadership, leaving problems unaddressed and successes unrecognized.
Vratsa joins a growing group of Bulgarian municipalities actively using digital citizen feedback, alongside Burgas, Plovdiv, Stara Zagora, Sozopol, and Pernik. The model is gaining momentum precisely because it is simple for citizens and useful for governance - a QR code, 30 seconds, and an anonymous rating that reaches the mayor the same day.