bTV - real-time viewer voting
QR code on screen during a live broadcast. Viewers vote from their phone, and results are shown on air.
The Challenge
Ratings show how many people watch, but not what they think. bTV wanted a direct dialogue with viewers during live broadcasts - not through social media, but structured and measurable.
The solution had to handle peak loads - thousands of viewers scanning simultaneously - and show results on air in seconds.
The Solution
A QR code on screen during a live broadcast. The viewer scans with their phone and votes in seconds - no app, no registration. Results are shown on air live.
The editorial team sees the data in real time and uses it during the broadcast. The format works for everything - from question of the day to public opinion research.
Results
bTV integrated real-time viewer voting via on-screen QR code. Passive watching turned into active dialogue.
The format works across multiple shows. The editorial team gets structured feedback, not scattered social media comments.
How It Works
From QR code on air to live results
QR code on air
During a live broadcast, a QR code with a question for the audience is displayed on screen
Viewer scans
Opens the phone camera, scans, and lands directly on the question
Votes in seconds
Chooses an answer - no registration, no app, completely anonymous
Live results
Data is displayed on air in real time - the host discusses it with guests
Try it yourself
This is exactly what the viewer sees when scanning the QR code from the TV screen. It takes seconds - no app, completely anonymous.
- In seconds
- Anonymous
- No install
See it in action
What voting on air looks like
What You Get
What bTV gets
Live results
Votes accumulate in real time and are shown directly on air.
Editorial data
Structured feedback instead of scattered social media comments.
Peak resilience
Thousands of viewers vote simultaneously without delay.
Flexible formats
From a quick two-option question to public opinion research.
Zero barrier for the viewer
No registration, no app - scan and vote.
Engagement
Viewers don't just watch, they participate. They come back for the next show.
Transformation
Before kazva.bg
- ✕ Ratings show how many watch, not what they think
- ✕ Social media comments - scattered and unstructured
- ✕ The viewer is a passive observer
- ✕ No real-time data on audience opinion
- ✕ Feedback arrives after the broadcast
With kazva.bg
- ✓ Viewers vote in real time
- ✓ Structured data instead of scattered comments
- ✓ Passive viewing turns into active dialogue
- ✓ Results shown on air live
- ✓ The editorial team sees what the audience thinks - immediately
The Viewer's Journey
From a question on air to thousands of votes in minutes
The show begins
The host introduces the topic and the QR code appears on screen.
The viewer scans and votes
From their phone, in seconds - no app, no registration.
Votes accumulate
Thousands of viewers vote simultaneously.
Results on screen
The host shows the results and discusses them with guests.
Result
Viewers see that their voice is heard. Passive watching turns into dialogue.
The format that engages
Viewers don't just watch - they participate. bTV already uses kazva.bg across multiple shows.
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Implementation
Three steps to launch
Setup
Defining question types and the visual style for broadcast.
Integration
Connecting with broadcast graphics. Testing and training the editorial team.
Launch
First broadcast with live voting. Results shown on screen in real time.
Approach Comparison
Swipe for more
| kazva.bg | Social media | SMS voting | |
|---|---|---|---|
| Speed | Instant on air | Scattered, hard to summarize | Minutes of delay |
| Participation | No registration, no app | Requires an account | Paid SMS |
| Anonymity | Full | Public profile | Phone number |
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Want interactive audience engagement?
See how real-time viewer data informs programming decisions.
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