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Aviation

DG CAA - 4 Airports in Bulgaria

Passenger feedback via QR codes at every zone - from check-in to baggage belt. 7 languages, automatic notifications, and a real-time management dashboard.

Airport with QR code for passenger feedback

Real-time passenger feedback

The Challenge

Bulgaria's four airports - Sofia, Varna, Burgas, and Plovdiv - relied on sporadic paper surveys. Data arrived weeks after travel, was processed manually, and did not allow comparison between zones.

The Solution

kazva.bg provided QR codes at 500+ points across the four airports - from check-in to baggage belts. Questions are available in 7 languages and adapt automatically. Rating takes under 60 seconds.

When a low rating is given, the manager receives an automatic notification with location and details. Each airport has a management dashboard in real time with NPS by zone, trends, and comparative analysis.

Results

Thousands of passenger opinions every month from four airports. For the first time, there is objective data for comparison between airports and zones.

How it works

From terminal to dashboard in 60 seconds

QR code for feedback at Sofia Airport - Gate 4
1

Scans

The QR code at check-in, security, gate, or baggage hall

Rating check-in counters at Sofia Airport - scale 1 to 10
2

Rates

Anonymously, on a 1-10 scale, in the device's language

Selecting a positive driver for check-in counters
3

Shares

What they liked and what can be improved in that zone

Thank you message after feedback at Sofia Airport
4

Receives

A thank you and useful links - to the airport website, baggage info, or a free comment

Try it yourself

This is exactly what the passenger sees. Takes 30 seconds - no app, fully anonymous.

How satisfied are you with the service at the check-in counters?
  • In seconds
  • Anonymous
  • No app needed

The Scale

Four airports. One platform.

Sofia Airport

Sofia Airport

Varna Airport

Varna Airport

Burgas Airport

Burgas Airport

Plovdiv Airport

Plovdiv Airport

1000+

opinions/month

500+

QR points

7

languages

QR code for feedback at check-in counter - Sofia Airport Terminal 2

What you get

What the platform includes

500+ feedback points

A QR code at every zone of the passenger journey.

Check-in Security Gate Restroom Baggage Arrivals

7 languages automatically

The survey adapts to the passenger's device language.

🇧🇬 BG 🇬🇧 EN 🇩🇪 DE 🇪🇸 ES 🇫🇷 FR 🇮🇹 IT 🇹🇷 TR

Automatic notifications

On a low rating - notification to the responsible manager with location and details.

Management dashboard

NPS by airport, terminal, and zone. Trends, comparative analysis, and automated weekly reports.

ACI ASQ compatibility

Data covers 10 zones of the passenger experience per the ACI Airport Service Quality standard.

Comparative analysis

Comparison across 4 airports, between terminals, and between zones - for the first time with objective data.

ACI Airport Service Quality

We cover 10 zones of the passenger experience

Check-in

Wait time, efficiency, staff courtesy

Security control

Process, courtesy, sense of safety

Business lounges

Comfort, service, amenities

Smoking area

Accessibility, cleanliness, ventilation

Restrooms

Cleanliness, availability, maintenance

Overall experience

General rating from arrival to departure

Gates

Navigation, information, comfort

Waiting areas

Seating, charging, temperature

Baggage area

Wait time, information, trolleys

Airport buses

Frequency, comfort, accessibility

Who it's for

One tool for three management levels

DG CAA leadership

Strategic overview of all four airports. Comparison by zone, terminal, and period. Data for investment priorities.

Operations manager

Automatic notifications on issues. Knows when and where passengers are dissatisfied. Responds in hours, not weeks.

Maintenance and cleaning

Direct passenger feedback for specific zones. Prioritize cleaning and repairs based on real data.

The passenger journey

How passenger feedback reaches management

Arrival

The passenger notices a QR code at the airport

Rating

Scans and rates in seconds, in their own language

Shares

Describes what they liked or what can be improved

Notification

On a low rating, the manager receives a notification with location

Response

The on-site team responds on time

Trend

Reports reveal recurring patterns by zone

Decision

Data informs improvement priorities

Transformation

Response time

Before Weeks
Now Hours

Survey languages

Before 1 language
Now 7 languages

Feedback points

Before ~10
Now 500+

Cross-airport comparison

Before Impossible
Now 4 airports

Before kazva.bg

  • Sporadic paper surveys, processed manually
  • Results arrive weeks after travel
  • Bulgarian only - no input from foreign passengers
  • No comparison between airports

With kazva.bg

  • QR code at every zone - 500+ points across 4 airports
  • Real-time data, available instantly
  • 7 languages - every passenger's opinion
  • Comparison SOF vs VAR vs BOJ vs PDV
  • Investment decisions based on data

Gallery

QR code for feedback in Security zone - Sofia Airport
Security zone - Sofia Airport
QR code for feedback in Baggage zone - Burgas Airport
Baggage area - Belt 1
QR code for feedback - Sofia Airport Terminal 2
Sofia Airport - Terminal 2

Implementation

Three steps to first results

1

Mapping

Identifying assessment zones, designing questions in 7 languages, mapping to ACI ASQ categories.

2

Launch

We provide QR codes and materials. We set up the management dashboard, notifications, reports, and access permissions.

3

First results

Real-time data from all zones. NPS by airport and terminal, trends, and automatic reports.

Approach comparison

kazva.bg Traditional approach
Data Real-time Weeks to months
Coverage Every passenger, every zone Small sample
Notifications Automatic, real-time None

Managing an airport or transport hub?

See how real-time passenger feedback improves operations and ratings.

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