kazva.bg for HR — Hear Your Employees Before They Decide to Leave
Anonymous real-time feedback from every desk, every office, every day. A QR code at the workplace replaces the annual survey with a continuous stream of insights — and HR responds in hours, not months.
The Challenge
96% of dissatisfied employees leave without raising a flag. Gallup estimates the global cost of low engagement at €7.5 trillion annually. And the tool HR relies on — the annual survey — delivers results after 2–3 months, with participation of just 30–40%.
By the time data reaches management, talent is already on the market. "Quiet quitting" is invisible to HR because there is no real-time reaction mechanism. Organizations need a system that catches problems while they can still be solved.
The Solution
kazva.bg places a QR code at every workplace — desk, meeting room, kitchen, reception. The employee scans with their phone, rates anonymously in 30 seconds, and goes on with their day. No apps, no passwords, no annual campaign.
The HR director sees results on a real-time dashboard — eNPS by department, trends, free-text comments. When a team's score drops, the system sends an automatic alert. The issue is addressed within hours, not quarters.
Results
The platform already operates in real conditions — over 1.1 million ratings from 25+ organizations in Bulgaria, including financial institutions, airports, and retail chains. The same technology, applied to employee experience.
How It Works
From desk to HR dashboard in 30 seconds
Scan
The QR code on the desk or in the common area
Rate
Anonymously, on a 1–10 scale
Select department
Indicates which department they work in from a list
Share
Describes the specific situation in free text
Individual opinions
HR sees every opinion with rating, date, and demographics
Try it yourself
This is exactly what the employee sees. Takes 30 seconds — no registration, fully anonymous.
- In seconds
- Anonymous
- No installation
What You Get
Six tools in one platform
Real-time eNPS
Continuous engagement pulse by department, location, and period. No waiting for the quarter — you see today's score.
Automatic alerts
When a team or department's scores drop, HR gets notified immediately. The problem is addressed the day it arises.
Guaranteed anonymity
Anonymity is built into the architecture. Managers see aggregated results — never who gave a specific rating.
No installation
The phone camera is enough. No app, no account, no IT support needed. Works from day one.
Candidate experience
Rating at every stage of recruitment. Find out where you lose talent and why candidates decline offers.
Internal services
Employees rate IT, HR, finance, and facilities management. Internal departments get the same feedback as external clients.
Transformation
Annual Survey
- ✕ Results after 2–3 months
- ✕ 30–40% participation, the rest stay silent
- ✕ No mechanism for rapid response
- ✕ Anonymity questionable
- ✕ Static snapshot — outdated before it's ready
With kazva.bg
- ✓ Real-time data, every day
- ✓ Continuous participation — part of daily routine
- ✓ Automatic alerts when a team's score drops
- ✓ Anonymity built into the architecture
- ✓ Live stream — trends, not a snapshot
In Practice
What a day with kazva.bg looks like
Morning: Dashboard review
09:00 — The HR director opens the dashboard and sees eNPS by department. Logistics has a sharp drop since yesterday. Two new free-text comments describe a problem with the new shift manager.
Without kazva.bg, this information would have reached HR after 6 months — at the next annual survey. Or never.
Afternoon: Action
14:00 — Meeting with the logistics manager, backed by concrete data. 16:00 — Corrective measures are agreed. Employees see that feedback leads to change.
"When people see that something actually happens — they start sharing more."
Illustrative data
The Employee Journey
First day at work
Peter, 28, is new on the development team. On his desk is a QR code with the message "How do you feel at work?"
First rating
Scans for the first time. Gives 7/10 and writes: "Great colleagues, but onboarding is chaotic"
The system detects a recurring pattern
3 new employees have mentioned "onboarding" in the past month. HR gets an alert and launches an improvement to the program
Peter scans again
Score 9/10. "Onboarding is much better — I feel like my opinion matters"
Peter stays
He is not among the 96% who leave silently. Feedback kept him — because it led to change
The cycle that retains people
Every rating closes a loop — and opens the next one
Feedback
The employee scans the QR code and rates in 30 seconds
Data
The dashboard updates in real time with eNPS and comments
Action
HR responds within hours, backed by concrete data
Change
The employee sees the impact — and shares again
The Platform in Numbers
kazva.bg already operates in real conditions
BORICA
83 feedback touchpoints across 29 offices. 11,900+ ratings from clients and employees.
Minimart
408 feedback touchpoints across 300+ locations. 6,900+ ratings from a national chain.
DG CAA
500 feedback touchpoints at 4 airports — Sofia, Varna, Burgas, Plovdiv.
Implementation
From first meeting to first insights in 2 weeks
Design
Days 1–3QR code + survey, adapted for your organization. Department structure, visual design, and question logic.
Deployment
Days 4–10Printing QR stickers or integration with internal channels. Dashboard setup and role-based access permissions.
First insights
Day 11+Real-time data. Dashboard with eNPS, department trends, free-text comments, and automatic alerts.
Approach Comparison
| kazva.bg | Annual Survey | Pulse Platforms | |
|---|---|---|---|
| Speed | Real-time | 2–3 months | Weekly/monthly cycles |
| Participation | Continuous, voluntary | 30–40% one-time | Drops off after 2–3 months |
| Anonymity | Architecturally guaranteed | Depends on platform | Email-based (traceable) |
| IT integration | Zero (QR code) | Email campaign | SSO, email, chat apps |
| Response time | Hours (automatic alerts) | Months (manual analysis) | Days to weeks |
Sources: Gallup — State of the Global Workplace 2023, SHRM — Employee Benefits Survey 2024
96% stay silent. 59% leave.
The cost of the unheard employee: €7.5 trillion annually (Gallup, 2023)
Replacing one employee
Costs between 50% and 200% of their annual salary (SHRM). For an average team of 100, even 5% lower turnover saves tens of thousands of euros per year.
The question is not whether you can afford a feedback system — but whether you can afford not to have one.
More case studies
DG CAA - 4 Bulgarian Airports
Passenger feedback at 4 airports. Real-time alerts, ACI ASQ categories.
Finance / HRBORICA - HR Analytics for 29 Offices
HR analytics across 29 offices. eNPS +95, 3 lines restructured.
RetailMinimart - 400+ Stores
Per-store feedback across 400+ locations. Deployed in 30 days.
Ready to hear your employees?
See how a QR code on the desk replaces the annual survey and catches issues 80% faster.
Book a Meeting