Ratings don't tell the whole story. kazva.bg reveals what viewers think.
Viewership data measures reach. kazva.bg measures satisfaction — the perception data that ratings alone cannot deliver.
Voluntary Standard
No dedicated ISO standard or Bulgarian mandate exists for media audience feedback. The industry relies on Nielsen/BARB viewership data, social media analytics, and direct surveys.
ISO 9001:2015, §9.1.2 applies generically — any ISO 9001-certified media company must demonstrate systematic customer (audience) satisfaction measurement.
kazva.bg fills a genuine gap: providing structured satisfaction data beyond viewership metrics. While ratings tell you how many people watch, kazva.bg tells you what they think.
БДС EN ISO 9001:2015, §9.1.2 (generic application to media)
What the law requires
Audience satisfaction measurement (ISO 9001 §9.1.2)
kazva.bg: Covered
Applicable standards
| Standard | Description | Relevance |
|---|---|---|
| БДС EN ISO 9001:2015 | Quality management systems §9.1.2 Customer satisfaction | ISO 9001-certified media companies must demonstrate systematic audience satisfaction measurement — kazva.bg provides the perception data that viewership ratings alone cannot. |
| БДС ISO 10004:2018 | Customer satisfaction — Monitoring and measuring §7 Operation | Provides the satisfaction monitoring methodology for audience feedback — structured data beyond social media sentiment. |
Industry benchmarks
| Level | NPS |
|---|---|
| Good | 30+ |
| Average | 15–29 |
| Poor | <15 |
Survicate 2025: Media median NPS = 40; ACSI 2025: Video streaming 78/100, Social media 74/100 (US only)
No European media NPS benchmark exists. Streaming satisfaction is slightly declining (-1%). kazva.bg data fills a genuine gap in the Bulgarian market.