Consumer opinion - before it's too late
The Problem
FMCG companies spend thousands on focus groups and surveys that deliver results after weeks. In between - silence. Consumers buy, use, and form opinions, but the brand has no direct channel to hear them.
The QR code is already on the packaging - by law or for traceability. But today it leads to a static page or goes entirely unused. The opportunity for two-way consumer dialogue remains completely untapped.
The Solution
kazva.bg turns the packaging QR code into a feedback channel. Consumers scan, rate the product, and share opinions - in under a minute, no app required. Every rating is linked to a specific product and batch.
The brand gets product-level feedback - taste, packaging, value for money - with demographic profiling of respondents. Data informs R&D, marketing, and product development.
The cost is a fraction of traditional research, and the flow is continuous - not quarterly snapshots.
What food standards require
EU 852/2004 / HACCP
Investigation of consumer complaints, trend analysis
Enforcement: BFSA (Bulgarian Food Safety Agency)
QR on packaging (14-15% scan rate) captures consumer feedback for HACCP monitoring
BRC Global Standard v9, §3.10-3.11
Documented complaint management with root cause analysis
Enforcement: De facto mandatory for large retailer suppliers
kazva.bg generates trend analysis and complaint categorization for BRC audits
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