Instant guest feedback - not TripAdvisor

96% of unhappy guests never complain directly
Voluntary БДС ISO 22483:2020 See details →

The Problem

Hotels and restaurants learn about problems too late - from negative reviews on TripAdvisor or Booking.com, posted days after the visit. By then the guest is lost and the public review damages the rating.

Staff have no mechanism for capturing dissatisfaction in the moment. Comment boxes are rarely filled, and the question "Did you enjoy your visit?" almost always gets a polite "Yes." Real problems - a noisy AC unit, slow room service, a dirty table - stay hidden.

The Solution

kazva.bg places QR codes at the reception, in rooms, on tables, and on key cards. Guests give anonymous feedback in under a minute - immediately, while the experience is fresh.

Negative ratings trigger a push notification to the duty manager with location and details. The manager can act before the guest even leaves the property.

Smart review routing invites satisfied guests to share their opinion on Google or TripAdvisor, turning them into brand ambassadors.

Quality standards in hospitality

ISO 22483:2020, §12

Measuring guest satisfaction through surveys and feedback forms

Enforcement: Certification bodies (TÜV, SGS, Bureau Veritas)

QR-based feedback is a modern implementation of the §12 requirement

Research-backed evidence

TripAdvisor Industry Report 93% of travelers read reviews before booking

Public reviews drive revenue. Smart review routing turns satisfied guests into online brand advocates.

Harvard Business Review 1 extra star on Yelp = 5-9% revenue increase

Active online reputation management has a direct financial impact. Catching issues before they go public reduces negative reviews.

Features

Smart review routing

Satisfied guests are invited to share on Google or TripAdvisor. Dissatisfied guests are routed to an internal channel for resolution.

Real-time guest recovery

Push notifications on negative ratings with location and details. Managers can act before the guest even leaves the property.

QR codes at every touchpoint

Reception, room, restaurant, spa, pool bar - each zone has its own QR code for precise experience analysis.

Multilingual surveys

Automatic language adaptation based on device settings. Support for 10+ languages, ideal for international guests.

93% of guests read reviews
~€2,200 monthly ROI per property
2 weeks deployment
<60 sec feedback time

Ready to transform your feedback?

Get in touch to discuss how kazva.bg can help your organization.

Book a 25-minute consultation