Audience opinion - seconds after broadcast
The Problem
Media organizations measure their audience through ratings and social media, but lack a direct channel for structured viewer opinions. Social media gives noise, not signal - comments are unstructured, and ratings show who watches, not what they think.
Without real-time feedback, editorial teams cannot test formats, evaluate new hosts, or understand which topics resonate with the audience. Programming decisions are made on intuition, not data.
The Solution
kazva.bg integrates QR codes and web links directly into broadcasts - on screen, in descriptions, and across social media. Viewers vote in seconds, with no app or registration required.
The editorial team gets results in real time - by topic, by host, by format. Data informs programming decisions, advertising packages, and format development.
The system scales seamlessly - it works equally well for a daily show with 50,000 viewers and a special event with 500,000.
Industry context
ISO 9001:2015, §9.1.2
Monitoring client/audience perceptions
Enforcement: Certification audits
kazva.bg provides structured audience satisfaction data beyond viewership ratings
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