Physical location surveys in under 60 seconds
The Problem
Customers, citizens, and employees have opinions -- but no channel to share them at the moment of experience. Suggestion boxes collect dust. Email surveys get 5-10% response rates. Feedback kiosks require special hardware and maintenance.
The result: organizations make decisions blindly. On-the-ground issues are discovered from social media complaints, months after they could have been resolved. The absence of data is invisible -- until it becomes a crisis.
The Solution
A QR code sticker on a counter, table, sign, or package. The customer scans with their phone, responds in under 60 seconds, and continues their day. No app, no registration, no personal data.
The kazva.bg dashboard aggregates results in real time by location, period, and topic. Automatic alerts escalate low scores. AI reports surface trends and specific issues. Instead of guessing -- you know.
Where QR code feedback works
Airports & Transport
Passengers rate check-in, security, cleanliness, and amenities. The ASQ standard for airport quality requires systematic passenger satisfaction measurement.
Loss of ASQ rating, reduced traffic
Enforcement: ACI (Airports Council International)
kazva.bg serves 4 airports in Bulgaria with thousands of passenger surveys across 20+ zones
Municipal Administration
Citizens rate the quality of administrative services. E-government programs require feedback on key services.
Enforcement: State e-Government Agency
30+ municipalities in Bulgaria use kazva.bg for citizen feedback
Retail
Customer experience at checkout, in-store, and during delivery. Mystery shopping is expensive and infrequent -- QR provides a continuous data stream.
Enforcement: Internal KPIs, franchise standards
300+ Minimart stores with QR code feedback at every checkout
FMCG & Packaging
Per-product and per-batch feedback directly from consumers. GS1 Sunrise 2027 standardizes 2D codes on packaging.
Enforcement: GS1, internal R&D processes
QR on packaging as a product feedback channel -- 14-15% scan-through rate
Education
Student evaluation of teaching, program and service feedback. Accreditation bodies require systematic student satisfaction surveys.
Enforcement: National accreditation agencies
QR codes in lecture halls and dormitories -- feedback by course and instructor
Healthcare
Patient satisfaction and care quality assessment. JCI and ISO 15224 require systematic measurement.
Enforcement: JCI, medical audit agencies
QR at reception and post-visit -- anonymous feedback without personal health data
Research-backed evidence
Continuous passenger feedback across 4 Bulgarian airports in 4+ languages.
QR code at every checkout -- customer feedback and employee assessment in one place.
Citizen feedback on administrative services, infrastructure, and urban environment.
Political polls and viewer surveys with scalable QR channel.
Employee feedback via QR codes at all workplaces.
QR on packaging -- 14-15% scan-through rate.
Student evaluations by course, instructor, and campus services.
QR at the table or reception -- feedback at the moment of experience.
Features
For the Marketing Director
Real-time NPS and CSAT by location and channel. Early detection of issues before negative Google and Facebook reviews. AI reports with specific recommendations.
For the Operations Manager
Automatic alerts on low scores -- real-time response. Comparison across locations and periods. KPI dashboards for team meetings.
For the IT Director
No installation, no app, no hardware. GDPR-compliant -- no personal data by default. API for integration with internal systems.
For the CEO
One dashboard for customers, citizens, and employees. Quality evidence for tenders and procurement. ROI from improvements based on real data.
Ready to transform your feedback?
Get in touch to discuss how kazva.bg can help your organization.
Book a 25-minute consultation