Feedback with a QR code - anonymous, in seconds, no installation
The Problem
Customers, citizens, and employees have opinions - but no channel to share them at the moment of experience. Suggestion boxes collect dust. Email surveys get very low response rates. Stationary feedback kiosks require special hardware and maintenance.
The result: organizations make decisions blindly. On-the-ground issues are discovered from social media complaints, months after they could have been resolved. The absence of data is invisible - until it becomes a crisis.
The Solution
A QR code sticker on a counter, table, sign, or package. The customer scans with their phone, responds in under 60 seconds, and continues their day. No app, no registration, no personal data.
The kazva.bg management dashboard aggregates results in real time by location, period, and topic. Automatic alerts notify the team when a score drops. AI reports surface trends and specific issues. Instead of guessing - you know.
QR code in action
Sofia Airport, Gate 4 - passengers rate check-in, security, and amenities while waiting for their flight.
In a Minimart store - a QR poster in plain sight gives the customer a voice before they leave.
On a sandwich package - the consumer gives feedback during use, not only at purchase.
On the room keycard - guests rate the hotel as they check out, not days later on TripAdvisor.
Where QR code feedback works
Airports & Transport
Passengers rate check-in, security, cleanliness, and amenities. The ACI ASQ standard requires systematic measurement of passenger satisfaction.
Enforcement: ACI (Airports Council International)
4 airports in Bulgaria with thousands of passenger ratings across 20+ zones.
Municipal Administration
Citizens rate the quality of administrative services at the counter or after a visit. E-government programs require feedback on key services.
Enforcement: State e-Government Agency
30+ municipalities in Bulgaria collect citizen feedback through kazva.bg.
Retail
Customers rate checkout, assortment, and service directly in the store. Mystery shopping is expensive and infrequent - QR provides a continuous data stream.
Enforcement: Corporate KPIs and franchise standards
300+ Minimart stores with QR code feedback at every checkout.
FMCG & Packaging
Consumers rate a product or batch directly from the packaging. GS1 Sunrise 2027 standardizes 2D codes on packaging.
Enforcement: GS1 (Global Standards 1)
QR on packaging - 14-15% of consumers scan.
Education
Students rate teaching, programs, and services on campus. National accreditation agencies require systematic student satisfaction surveys.
Enforcement: National accreditation agencies
QR codes in lecture halls and dormitories - feedback by course and instructor.
Healthcare
Patients rate the visit, service, and hospital environment. JCI and ISO 15224 require systematic measurement.
Enforcement: JCI, medical audit agencies
QR at reception and post-visit - anonymous feedback without personal health data.
Hotels & Restaurants
Guests rate food, service, and room directly from the table or reception. Real-time response before complaints in TripAdvisor or Google.
Enforcement: Tourist establishment categorization, internal SOPs
QR at the table or reception - rating at the moment of experience.
Research-backed evidence
Continuous passenger feedback across 4 Bulgarian airports in 7 languages (Bulgarian, English, French, German, Italian, Spanish, and Turkish).
QR code at every checkout - customer feedback and employee assessment in one place.
Citizen feedback on administrative services, infrastructure, and urban environment.
Live viewer voting and political polls through a scalable QR channel in real time.
Employee feedback through QR codes at all workplaces.
QR on packaging - 14-15% of consumers scan.
Student evaluations by course, instructor, and campus services.
QR at the table or reception - feedback at the moment of experience.
Features
For the Marketing Director
Real-time NPS and CSAT by location and channel. Early detection of issues before negative Google and Facebook reviews. AI reports with specific recommendations.
For the Operations Manager
Automatic alerts on low scores - real-time response. Comparison across locations and periods. KPI dashboards for team meetings.
For the IT Director
No installation, no app, no hardware. GDPR-compliant - no personal data by default. API for integration with internal systems.
For the CEO
One dashboard for customers, citizens, and employees. Quality evidence for tenders and procurement. ROI from improvements based on real data.
Ready to transform your feedback?
Get in touch to discuss how kazva.bg can help your organization.
Book a 25-minute consultation